The Magic of Upbra
The Upbra was originally developed to answer the need for a bra that would actually lift and not just
occupy space with a bunch of foam. Our team of designers and engineers spent 6 years creating this
technology using the input of nearly 1,000 women.
Unlike any other bra where you can move the cups closer together, the Upbra stays in the same place so
that you always look the same from the outside. The Upbra moves your breasts inside the cup by pulling
the adjusting straps- bringing the breasts closer together for smaller sizes, and up with larger sizes. The
fantastic part about this bra is that the lifting has nothing to do with your shoulder straps. This means the
bra can be worn effortlessly and comfortably, with or without straps.
Starting with our smallest size 30B, as the Upbra sizes get larger, we modify the design of the bras to
transition from giving amazing cleavage in smaller sizes, to providing amazing lift in larger sizes. This
means that smaller sizes can achieve the cleavage
wanted, and larger sizes can achieve the lift
they’ve never been able to
How it Works
The Upbra’s magic works with the help of 3 incredibly unique attributes- the cleavage control straps in
the front center of the bra, the locking system along the bottom of the bra, and the extra grip support
within the inside of the cups. Below, we’ll explain each of these features in-depth and how they each help
in creating the amazing ActiveLift cleavage effect in all of our Upbra bras and swim tops.
The Cleavage Control Straps
The cleavage-control straps are at the center of Upbra’s Activelift technology, and are what allows you to
have full control when adjusting your cleavage. Connected to platforms within the bra cups, the
cleavage-control straps move your breasts upward and inward when pulled. Simply hook them into the
locking strip along the bottom of the bra, and adjust them anytime for a completely different look. Pull a
little for natural looking enhancement, or pull a lot for dramatically enhanced cleavage and lift. It’s up to
The Locking System
At the bottom of each Upbra bra/swim tops is the locking system that let you lock in the cleavage look
you desire. Just hook the cleavage control straps into the locking strip's slot you desire as shown in the
image on the left. To get more cleavage, just move the Cleavage Control Strap hooks into a locking slot
farther from the center. The farther away the loops are from the center, the greater your cleavage.
The Extra Grip Support
The specially formulated vinyl hearts on the inside of Upbra bra cups help in gripping your breasts and
moving them inward and upward when the cleavage-control straps are pulled. Their comfortable, yet
effective gripping power ensures that your cleavage will stay put throughout the day.
Quality You Can Count On
Upbra bras and swim tops are handmade in California, and are constantly being improved with the
feedback of our real customers along with innovations from our design team. We take the time and care
to create the highest quality items we can, and we believe our price reflects this
• lift for large breasts,
• cleavage for small breasts,