Well, ladies, you’ve asked…and we’ll let you in on the “secret”. How exactly does the UpBra work? Inside the cup is a solid fabric-covered form that conforms to the shape of the cup. Already, you’re rounded, even before you’re lifted. There’s a mechanism on the strap that lifts the form inside the cup, lifting your breast up, creating fullness. The forms are angled so that the lift is directed into the cleavage zone, so you get fuller cleavage in addition to lift. What’s amazing is that the bra stays in the same place during all this lifting. And yes, Julie, it stays secure.
Even before the forms were covered with fabric, the prototype was tested for 8 hours, and our testers never felt them or perspired. Did I mention how comfortable this bra is? You’d never believe it - with all that’s going on. Stay tuned, more “How It Works” videos on the way.
The UpBra is amazing! I have horrible back problems and when I wore the bra for as little as an hour I felt a huge relief. The bra lifts the breats from completely under the breats; as if your hands are lifting them from below. This in turn evenly distributes the weight which puts a lot less stress on the back. Also, I always fall out of bras I wear when I bend over and I never fell out when wearing the UpBra nor did I have to re-adjust myself. It was amaizing! Not to mention the UpBra makes you feel sexy and flirty!