We all expeted this bra to lift and enhance cleavage. But we never expected it would turn out working so well and looking so pretty. It’s better than anything I’ve seen on the market.

The factory where the UpBra is being manufactured is in a beautiful scenic area, about 30 minutes from the US/Canada border. Inside is a warm, family atmosphere. Some of the crew have been working on bras for 25 years, and the newest team members come with 10 years of bra experience! Everyone there has been hand picked and you can see that they all truly enjoy what they’re doing.

Did you know the UpBra has been six years in the making? Everyone has had a chance to give their best ideas into the design of the bra and so far it has been 6 long, painstaking years creating this fabulous piece of lingerie. Our design team has been working with models, moms, women of all shapes and sizes in order to give us the look we crave. The design team has interviewed women to hear our likes and dislikes, our wishlists, how we’d like to see ourselves.

We’d love to hear from you and welcome your feedback as well as answer any questions you may have. Our first go-round will be sizes 32D, 34C and 36B.

Have an uplifting day!

In 2004, archaeologists unearthed a 1,000-year -old padded bra. This antique undergarment, found in Mongolia, has gold silk back and shoulder straps.

Men tend to be good a manual tasks, except when it comes to unhooking a bra. One study found that it took an average of 27 seconds before a guy actually got one unfastened. And that’s using both hands!!

Even before the forms were covered with fabric, the prototype was tested for 8 hours, and our testers never felt them or perspired.  Did I mention how comfortable this bra is? You’d never believe it - with all that’s going on.  Stay tuned, more “How It Works” videos on the way.

As our testing progresses, one of the most exciting things we’re seeing is the transformation right before our eyes of an A cup breast into a voluptuous C cup. The UpBra was originally intended for B cups through to D cups but one of our testers is an A cup.  We thought the UpBra wouldn’t really work for her. As she put it…” is there really enough on my chest to lift?”

We held our breath and waited while she tried it on. While there was not doubt whatsoover that she looked better in the UpBra than in her regular bra,  I wasn’t quite convinced we couldn’t do better. So I took a set of  “cookies” which go into the padded bras and put them into place. Just that tiniest bit of padding made her breasts look WAY larger. She could not believe her eyes. When she put on her t-shirt, she was estatic with the transformation. We were pleasantly surprised too.

We had to pull her away from the mirror in order to close up the shop!

Cindy

Our UpBra testers were between the ages of 38 and 50 and they were skeptical to begin with. After pregnancies, weight gain and loss, and just plain ol’ gravity taking its toll, they certainly did not think anything short of surgery was going to lift their breasts and give them that mounding we associate with much younger women. Boy, were they surprised.

The most common comment when the testers raised the slide was “WOW!” Every tester could see a remarkable difference before and after. One of our testers consented to having some gal-pals (and me) there for the initial try-on and they were shocked at how much lift they saw in the UpBra!

One lady gave her UpBra the ultimate test of holding power, and she bent over to touch her toes. The UpBra held her in the lifted position even when she bent over, without her breasts falling out of place.

We sent them all home to continue wearing the UpBra for a week, and to launder it and make sure everything is good to go to the public.

The only negative comment we heard was from my assistant who was upset that the UpBra wasn’t available yet in HER size. 

Cheers to all!

Cindy

1917: The US War Industries Board requests women to stop buying corsets to reduce the consumption of metal.  Sources say up to 28,000 tons of metal was conserved through this effort - “enough to build two battleships”

1918: Corset-makers began making bras designed to flatten rather than enhance the breasts.

YIKES!!

1914:After a year of sharing her creation with friends, Mary Phelps Jacob applies for a patent (under the business name” Caresse Crosby”) on November 3 for her “Backless Brassiere” design.  Mary’s “brassiere” was very lightweight, soft, and separated the breasts naturally.  Unlike Marie Tucek’s 1893 design, Jacob’s garment did not have cups to support the breasts, but flattened them instead. Jacob markets the “Backless Brassiere” garment until she tires of the business and sells the patent to Warner Brothers Corset Company in Bridgeport, CT, for $1500.  Warner’s reportedly made over $15 million over the next 30 years from the patent.

I’d say Warner’s made a sound investment, no?  And some improvements along the way.  Flattened breasts will be the rave through the 20’s or so…certainly not anymore.  And certainly not with the UpBra!

1912: The term “brassiere” first appears in the Oxford English Dictionary.  The garment maker Otto Titzling is said to have developed a bra for buxom singer Swanhilda Olafson.  Swanhilda lived in the same New York boarding house as Otto, and needed a supporting garment.  She was the inspiration for Otto’s breakthrough design, but Otto neglected to patent his creating, and therefore lost his chance to be the inventor of the bra!!

1893: Marie Tucek patents the “Breast Supporter”.  This garment is similar to modern-day bras in that it features a separate pocket for each breast, shoulder straps, and hook-and-eye closures.