The UpBra is almost ready! Today we are beginning the first group testing with the final design of the UpBra. Following this test trial, we will be contacting those who were interested in being part of the second trial test for the UpBra. Production samples will start at the end of October and the UpBra will be available to purchase in the beginning of 2011.

We all expeted this bra to lift and enhance cleavage. But we never expected it would turn out working so well and looking so pretty. It’s better than anything I’ve seen on the market.

The factory where the UpBra is being manufactured is in a beautiful scenic area, about 30 minutes from the US/Canada border. Inside is a warm, family atmosphere. Some of the crew have been working on bras for 25 years, and the newest team members come with 10 years of bra experience! Everyone there has been hand picked and you can see that they all truly enjoy what they’re doing.

Did you know the UpBra has been six years in the making? Everyone has had a chance to give their best ideas into the design of the bra and so far it has been 6 long, painstaking years creating this fabulous piece of lingerie. Our design team has been working with models, moms, women of all shapes and sizes in order to give us the look we crave. The design team has interviewed women to hear our likes and dislikes, our wishlists, how we’d like to see ourselves.

We’d love to hear from you and welcome your feedback as well as answer any questions you may have. Our first go-round will be sizes 32D, 34C and 36B.

Have an uplifting day!

OK, Ladies, take a closer look. Watch how Jessica lifts the mechanisms on the straps to give her a lovely lift and sexy cleavage. It’s all her…no uncomfortable padding, the UpBra stays in place and enhances her beautifully.

Well, we’re closer than ever to the debut of the UpBra. We’ll get our road-tests out then the UpBra will be available to those of you who are waiting to enhance your look, be sexy and stay comfortable. It’s very exciting!! There has never been a bra quite like the UpBra and it’s exclusivity will be worth waiting for. In the meantime, keep checking back for interesting bra facts like these:

In 2004, archaeologists unearthed a 1,000-year -old padded bra. This antique undergarment, found in Mongolia, has gold silk back and shoulder straps.

Men tend to be good a manual tasks, except when it comes to unhooking a bra. One study found that it took an average of 27 seconds before a guy actually got one unfastened. And that’s using both hands!!

Well, ladies, you’ve asked…and we’ll let you in on the “secret”.  How exactly does the UpBra work?  Inside the cup is a solid fabric-covered form that conforms to the shape of the cup.  Already, you’re rounded, even before you’re lifted.  There’s a mechanism on the strap that lifts the form inside the cup, lifting your breast  up, creating fullness.  The forms are angled so that the lift is directed into the cleavage zone, so you get fuller cleavage in addition to lift.  What’s amazing is that the bra stays in the same place during all this lifting. And yes, Julie, it stays secure.

Even before the forms were covered with fabric, the prototype was tested for 8 hours, and our testers never felt them or perspired.  Did I mention how comfortable this bra is? You’d never believe it - with all that’s going on.  Stay tuned, more “How It Works” videos on the way.

This week at UpBra has been particularly exciting. Why? We just finished some beta testing with women who wore the UpBra for a week, then let us know their honest comments. I just couldn’t wait to let you know the results too! It’s all good!

Our UpBra testers were between the ages of 38 and 50 and they were skeptical to begin with. After pregnancies, weight gain and loss, and just plain ol’ gravity taking its toll, they certainly did not think anything short of surgery was going to lift their breasts and give them that mounding we associate with much younger women. Boy, were they surprised.

The most common comment when the testers raised the slide was “WOW!” Every tester could see a remarkable difference before and after. One of our testers consented to having some gal-pals (and me) there for the initial try-on and they were shocked at how much lift they saw in the UpBra!

One lady gave her UpBra the ultimate test of holding power, and she bent over to touch her toes. The UpBra held her in the lifted position even when she bent over, without her breasts falling out of place.

We sent them all home to continue wearing the UpBra for a week, and to launder it and make sure everything is good to go to the public.

The only negative comment we heard was from my assistant who was upset that the UpBra wasn’t available yet in HER size. 

Cheers to all!

Cindy

1913:The first modern bra to be patented was a silk hanky and pink ribbon affair created by New York socialite Mary Phelps Jacob.  Mary had bought a sheer evening dress to wear to an event, and at the time, the only undergarment available to her was a corset made with whaleback bones.  Mary found that the bones showed through  the sheer fabric and created her DIY alternative!

1914:After a year of sharing her creation with friends, Mary Phelps Jacob applies for a patent (under the business name” Caresse Crosby”) on November 3 for her “Backless Brassiere” design.  Mary’s “brassiere” was very lightweight, soft, and separated the breasts naturally.  Unlike Marie Tucek’s 1893 design, Jacob’s garment did not have cups to support the breasts, but flattened them instead. Jacob markets the “Backless Brassiere” garment until she tires of the business and sells the patent to Warner Brothers Corset Company in Bridgeport, CT, for $1500.  Warner’s reportedly made over $15 million over the next 30 years from the patent.

I’d say Warner’s made a sound investment, no?  And some improvements along the way.  Flattened breasts will be the rave through the 20’s or so…certainly not anymore.  And certainly not with the UpBra!

1907 : The ever-hip Vogue mazazine first uses the term “brassiere” in its haloed pages.  The term comes from the old French word for ‘upper arm’.  Prior to this, bra-like devices were know by the French term “soutien-gorge”, which means “throat support” or “breast support”.

1912: The term “brassiere” first appears in the Oxford English Dictionary.  The garment maker Otto Titzling is said to have developed a bra for buxom singer Swanhilda Olafson.  Swanhilda lived in the same New York boarding house as Otto, and needed a supporting garment.  She was the inspiration for Otto’s breakthrough design, but Otto neglected to patent his creating, and therefore lost his chance to be the inventor of the bra!!

Hitting the sack face down won’t completely deflate you twins, but it can make them misshapen over time. “Pressing your breasts against a mattress all night can, after at least a few years, change their shape”, says Dr. Polis.  The best snooze style: on your side, with a pillow under them for support as you sleep.

While we souldn’t recommend wearing the UpBra when you sleep, at least you’ll have the chance to create a beautiful shape when you’re up and about!!

I just came back from the factory where the UpBra will be manufactured.  I have to tell you, I have never seen so much precision and detail go into any piece of clothing, let alone a bra.  I was able to road-test the UpBra, and was even happier than the last time we had a prototype to test.  I’m a 36B, and not one to wear underwire, much less a bra as complicated and enhancing as this.  I knew how comfortable it was and how well it worked, but this time around we’ve made it perfect!  By using the slider on the strap, I was able to lift my breasts to new heights and create cleavage I’ve never seen (on me) before!  I wore it most of the day and all evening and never, ever felt the mechanism inside the cups.  I never got sweaty or sticky.  I did, however, got a few appreciative glances.  I think I’m going to like this new  adventure. 

UpBra lifts so well it doesn’t need pads.  It’s 100% you.  Ordinary bras squeeze you in or push you up over the top.  Only UpBra’s unique lifting action lifts UNDERNEATH and AROUND your breast.  so, instead of you having to fit the bra, the bra fits you.

Hey girls - here’s an animated version of how the UpBra comfortably lifts you from the inside.  You can see that there are no awkward pads, and that the lower half of the lifting cradle lifts straight up under the breast - giving you a natural, enhanced shape and cleavage.  How far you take it is up to you!! What do you think?